FASTSMS

The Power of SMS in Retail

The following video is a perfect example of just how much of a difference SMS can make to your business.

Starring in the video is 'Dave the Shoe Guy' and he tells us how he has used text messaging to grow his U.S.A. based shoe business from $650,000 to $1.3 Million a year in sales.

If you'd like to boost your business through SMS call us on 0800 954 5305 or email helpdesk@fastsms.co.uk and we'll set you up with a free, no obligation trial of the service.

If you would like to learn more about SMS Marketing take a look at our beginners guide to Mobile Marketing.

Case Study: Bromyard slogan competition

The town of Bromyard in Herefordshire recently ran a text based Town Slogan campaign to increase awareness of the town's many attractions. Participants were encouraged to text the word "BROMYARD" plus their suggested slogan to 80010 with a prize of a £40 shopping voucher for the winner.

 

There were a large number of entries, some sensible - "The Town of Festivals", and some less so - "Just Like Trumpton", but the winner was selected by the Town Council as "The Jewel in the Downs" and has been adopted in all the town's publicity.

The unusual way of running the poll attracted newspaper, radio and TV coverage, with the winner coming from as far away as Walsall, having heard of the competition on Central News. His father had run a café on Bromyard High Street in the 50's and 60's and he particularly remembered going up to Bromyard Downs as a boy, hence his suggested slogan.

Competition organiser, Pippa Hughes, explained:

"FASTSMS made it really easy for us to set up and run the competition and although it cost very little the publicity generated by the campaign really put the town on the map. We are now planning a range of other Premium SMS campaigns to help publicise the town and the activities taking place over the next few months."

If you're interested in running your own competition campaign, or using SMS to promote any element of your business call us on 0800 954 5305 or visit http://www.fastsms.co.uk/solutions/

Case Study: Accident Advice Helpline Direct Ltd

This week we spoke to the UK's leading injury compensation specialists, Accident Advice Helpline about how they have been using FASTSMS in their business processes to give you a better idea of the ways in which SMS can be applied.

"Accident Advice Helpline was established in 2000 to provide access to justice for victims of accidents following the withdrawal of legal aid for personal injury cases. Since 2000 Accident Advice Helpline has helped thousands of victims injured in all types of accidents."

Pursuing a personal injury claim can be a long process with clearly defined phases and stages, many of which can happen without the client being present. In the past it was a challenge to keep the client up to date with what stage their claim was at - Accident Advice Helpline did their best to keep the client updated by phone and post, requiring time and money.

Since incorporating SMS into their communication process Accident Advice Helpline have been able to keep their clients up to date on the progress of their case at various key stages, typically sending 4 or 5 alerts per claim during the course of the case.

This is a perfect example of SMS being used, not primarily as a money saver, but as a great way to improve customer awareness and satisfaction as they are able to stay on top of their cases and look after their clients without divertingvaluable man power and resource.

Accident Advice Helpline have now also started using SMS to promote their services to prospective clients in an increasingly competitive market, ensuring their position as the UK's leading injury compensation specialists for the last 10 years.

To find out how incorporating SMS into your business communications could work for you visit http://www.fastsms.co.uk/ or call us on 0800 954 5305 and we will be more than happy to talk you through your options.